Choose JsonCut for
Brands and teams producing for several channels, who need AI voice, music and video generation, motion graphics, carousels and versions from templates or agents.
Edits is the free, Instagram-native editor on phone and Mac. JsonCut is the studio for editable video, images and carousels across channels, with AI generation and automation built in.
Edits is Instagram’s free editor: 4K without a watermark, licensed music, colour tools on the new Mac app and direct publishing to Instagram, now with an MCP for agents. JsonCut is the choice when you produce for more than one channel and need more than a cut: AI voice, music and video models, motion graphics and 3D, images and carousels, and templates, API and MCP that turn one project into many versions.
Checked against public product information on 10 November 2026.
Brands and teams producing for several channels, who need AI voice, music and video generation, motion graphics, carousels and versions from templates or agents.
Instagram creators who want a free editor with licensed music, 4K export without a watermark and publishing straight to Instagram.
13 video, 14 image, 5 music and 4 sound models, 21 voices in 15 languages and talking heads, all landing on the same timeline.
See how it works: The AI models in one placeDescribe the change; the AI Director plans it, edits real layers, renders frames and checks its own result. You can undo every step.
See how it works: An AI Director that edits the projectTrim clips and add captions, or go as far as keyframes with curves, shape morphs, Smart Animate and real 3D scenes.
See how it works: From a quick cut to motion graphics and 3DA layered image editor for posts, thumbnails and multi-page carousels, with the same AI, brand kits and templates as video.
See how it works: Images and carousels tooTurn an approved project into a template with typed fields, then render hundreds of versions from a spreadsheet, the API or an AI agent over MCP.
See how it works: Reuse and scale itAI edits, API changes and templates all change the same layered project. Open it again tomorrow and every word, clip and keyframe is still there.
See how it works: Everything stays editableEdits is free; no paid plan is documented. JsonCut creation is free; exports start with Hobby at €/$17 per month or €/$10 per month yearly, with a 14-day Pro trial.
marks the stronger fit for that row. Rows without a mark are even.
| Criterion | JsonCut | Edits |
|---|---|---|
| Price | Free creation · exports from €/$17 monthly · €/$10 per month yearly | Stronger fit: Free |
| Where it runs | In the browser on any computer | iOS, Android and Mac (Apple silicon); no Windows or web |
| Timeline and keyframes | Stronger fit: Layers, keyframes with curves, morphs and Smart Animate | Multi-track timeline and keyframes on the Mac app |
| Colour | Grading, looks and LUT import | Colour wheels, curves, log conversion and LUT import |
| 3D and motion graphics | Stronger fit: Real 3D scenes and editable motion graphics | Effects; 3D not documented |
| AI generation | Stronger fit: 13 video, 14 image, 5 music and 4 sound models, 21 voices in 15 languages, talking heads | Restyle, photo-to-video, cutout; voice, music and sound generation not documented |
| AI agent | Stronger fit: Built-in AI Director: plans, edits and checks the project itself | AI assistant for ideas and feedback; MCP for outside agents |
| MCP | Stronger fit: Hosted MCP server with documented tools | MCP in Edits for Mac; tools and limits not documented |
| Music | AI music and 480+ ready sounds | Stronger fit: Licensed music and sound library |
| Images and carousels | Stronger fit: Layered image editor with multi-page carousels | Not documented |
| Templates, bulk and API | Stronger fit: REST API, bulk rendering, webhooks, n8n/Make and an MCP server | Not documented |
| Publishing | Export files and share links for any channel | Stronger fit: Direct publishing to Instagram with insights |
For creators who only publish on Instagram, Edits is free and well integrated. JsonCut fits teams that publish everywhere and need AI voice, music and video models, motion graphics, carousels and many versions from templates, the API or AI agents.
Yes, the Mac app includes an MCP so outside AI agents can use its tools; Meta has not published tool documentation. JsonCut runs a hosted MCP server with documented tools for Claude, ChatGPT and other agents.
JsonCut exports files and share links in every size, including 9:16 Reels and multi-page carousels; you publish them with your usual tools. Edits publishes straight to Instagram.
JsonCut: keyframes with curves, shape morphs, Smart Animate and real 3D scenes, all editable layers. Edits focuses on cutting, colour and effects.
Start free in Studio: build a real video, post or carousel, change it with the AI Director and see what stays editable.