{
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  "html": "<section id=\"f30-s1\" data-jc-clip=\"\" data-jc-name=\"01 · Quiet Failure\" data-jc-kind=\"scene\" data-jc-start=\"0\" data-jc-duration=\"4.2\" data-jc-track=\"0\" style=\"left:0;top:0;width:1920px;height:1080px;overflow:hidden;background:#0B0B0B\"><video muted data-jc-muted=\"true\" id=\"f30-v1\" data-jc-clip=\"\" data-jc-name=\"Founder under pressure\" data-jc-kind=\"video\" data-jc-start=\"0\" data-jc-duration=\"4.2\" data-jc-track=\"1\" style=\"left:0px;top:0px;width:1920px;height:1080px;object-fit:cover;filter:grayscale(1) contrast(1.25) brightness(.55)\" src=\"https://jsoncut.com/showcase/examples/startups-fail-explainer/assets/stressed-woman-working.mp4\" data-jc-animation='{\"tracks\":[{\"property\":\"scale\",\"keyframes\":[{\"time\":0,\"value\":1.03,\"id\":\"k0-0\",\"easing\":\"ease-in-out\"},{\"time\":4.2,\"value\":1.12,\"id\":\"k0-1\",\"easing\":\"ease-in-out\"}],\"id\":\"t0\"}]}'></video><div id=\"f30-g1\" data-jc-clip=\"\" data-jc-name=\"Risk red edge\" data-jc-kind=\"shape\" data-jc-start=\"0\" data-jc-duration=\"4.2\" data-jc-track=\"2\" style=\"left:0px;top:0px;width:1920px;height:1080px;background:linear-gradient(90deg,#0B0B0BEF 0%,#0B0B0B44 66%,#FF4B3633);border-radius:0px;\"></div><div id=\"f30-tag1\" data-jc-clip=\"\" data-jc-name=\"Document label\" data-jc-kind=\"text\" data-jc-start=\"0\" data-jc-duration=\"4.1\" data-jc-track=\"4\" style=\"left:74px;top:54px;width:650px;height:54px;color:#FF4B36;font-family:Archivo,sans-serif;font-size:25px;font-weight:800;line-height:.94;letter-spacing:-.04em;text-align:left;white-space:pre-wrap;background:transparent;display:grid;align-content:center;overflow:hidden;\">FIELD NOTE / RUNWAY</div><div id=\"f30-t1\" data-jc-clip=\"\" data-jc-name=\"Opening statement\" data-jc-kind=\"text\" data-jc-start=\"0\" data-jc-duration=\"4.1\" data-jc-track=\"4\" style=\"left:74px;top:210px;width:900px;height:520px;color:#F4EFE6;font-family:Archivo,sans-serif;font-size:148px;font-weight:800;line-height:.94;letter-spacing:-.04em;text-align:left;white-space:pre-wrap;background:transparent;display:grid;align-content:center;overflow:hidden;\">FAILURE\nIS OFTEN\nQUIET.</div><div id=\"f30-n1\" data-jc-clip=\"\" data-jc-name=\"Opening counter\" data-jc-kind=\"text\" data-jc-start=\"0.5\" data-jc-duration=\"3.4\" data-jc-track=\"4\" style=\"left:78px;top:875px;width:780px;height:70px;color:#F4EFE6;font-family:JetBrains Mono,sans-serif;font-size:34px;font-weight:700;line-height:.94;letter-spacing:-.04em;text-align:left;white-space:pre-wrap;background:transparent;display:grid;align-content:center;overflow:hidden;\">18 MONTHS → 08 WEEKS</div><div id=\"f30-r1\" data-jc-clip=\"\" data-jc-name=\"Countdown rail\" data-jc-kind=\"shape\" data-jc-start=\"0.4\" data-jc-duration=\"3.6\" data-jc-track=\"4\" style=\"left:920px;top:905px;width:850px;height:9px;background:#F4EFE644;border-radius:4px;\"></div><div id=\"f30-d1\" data-jc-clip=\"\" data-jc-name=\"Countdown marker\" data-jc-kind=\"shape\" data-jc-start=\"0.4\" data-jc-duration=\"3.6\" data-jc-track=\"5\" style=\"left:1700px;top:883px;width:52px;height:52px;background:#FF4B36;border-radius:26px;\" data-jc-animation='{\"tracks\":[{\"property\":\"position\",\"keyframes\":[{\"time\":0,\"value\":{\"x\":1700,\"y\":883},\"id\":\"k0-0\",\"easing\":\"ease-in-out\"},{\"time\":3.4,\"value\":{\"x\":930,\"y\":883},\"id\":\"k0-1\",\"easing\":\"ease-in-out\"}],\"id\":\"t0\"}]}'></div></section><section id=\"f30-s2\" data-jc-clip=\"\" data-jc-name=\"02 · Feedback\" data-jc-kind=\"scene\" data-jc-start=\"4.2\" data-jc-duration=\"4.3\" data-jc-track=\"0\" style=\"left:0;top:0;width:1920px;height:1080px;overflow:hidden;background:#0B0B0B\" data-jc-transition=\"film-burn\" data-jc-transition-duration=\".36\" data-jc-transition-easing=\"ease-in-out\" data-jc-transition-from=\"f30-s1\" data-jc-transition-to=\"f30-s2\"><video muted data-jc-muted=\"true\" id=\"f30-v2\" data-jc-clip=\"\" data-jc-name=\"Team feedback room\" data-jc-kind=\"video\" data-jc-start=\"4.2\" data-jc-duration=\"4.3\" data-jc-track=\"1\" style=\"left:0px;top:0px;width:1920px;height:1080px;object-fit:cover;filter:grayscale(.85) sepia(.12) contrast(1.2) brightness(.58);object-position:50% 46%\" src=\"https://jsoncut.com/showcase/examples/startups-fail-explainer/assets/office-team-having-a-meeting.mp4\" data-jc-animation='{\"tracks\":[{\"property\":\"position\",\"keyframes\":[{\"time\":0,\"value\":{\"x\":0,\"y\":-20},\"id\":\"k0-0\",\"easing\":\"ease-in-out\"},{\"time\":4.3,\"value\":{\"x\":0,\"y\":18},\"id\":\"k0-1\",\"easing\":\"ease-in-out\"}],\"id\":\"t0\"}]}'></video><div id=\"f30-g2\" data-jc-clip=\"\" data-jc-name=\"Feedback vignette\" data-jc-kind=\"shape\" data-jc-start=\"4.2\" data-jc-duration=\"4.3\" data-jc-track=\"2\" style=\"left:0px;top:0px;width:1920px;height:1080px;background:linear-gradient(90deg,#0B0B0BD8 0%,#0B0B0B22 58%,#0B0B0B77);border-radius:0px;\"></div><div id=\"f30-no2\" data-jc-clip=\"\" data-jc-name=\"Finding number\" data-jc-kind=\"text\" data-jc-start=\"4.2\" data-jc-duration=\"4.1\" data-jc-track=\"4\" style=\"left:78px;top:70px;width:180px;height:160px;color:#FF4B36;font-family:JetBrains Mono,sans-serif;font-size:112px;font-weight:800;line-height:.94;letter-spacing:-.04em;text-align:left;white-space:pre-wrap;background:transparent;display:grid;align-content:center;overflow:hidden;\">01</div><div id=\"f30-t2\" data-jc-clip=\"\" data-jc-name=\"Feedback finding\" data-jc-kind=\"text\" data-jc-start=\"4.2\" data-jc-duration=\"4.15\" data-jc-track=\"4\" style=\"left:280px;top:74px;width:1080px;height:230px;color:#F4EFE6;font-family:Archivo,sans-serif;font-size:104px;font-weight:800;line-height:.94;letter-spacing:-.04em;text-align:left;white-space:pre-wrap;background:transparent;display:grid;align-content:center;overflow:hidden;\">NO FEEDBACK\nLOOP.</div><div id=\"f30-c2\" data-jc-clip=\"\" data-jc-name=\"Feedback explanation\" data-jc-kind=\"text\" data-jc-start=\"4.65\" data-jc-duration=\"3.5\" data-jc-track=\"4\" style=\"left:82px;top:760px;width:1080px;height:150px;color:#F4EFE6;font-family:Libre Franklin,sans-serif;font-size:42px;font-weight:600;line-height:.94;letter-spacing:-.04em;text-align:left;white-space:pre-wrap;background:transparent;display:grid;align-content:center;overflow:hidden;\">Teams don't fail from a lack of motion.\nThey fail when motion stops teaching.</div><div id=\"f30-box2\" data-jc-clip=\"\" data-jc-name=\"Signal box\" data-jc-kind=\"shape\" data-jc-start=\"4.5\" data-jc-duration=\"3.5\" data-jc-track=\"4\" style=\"left:1390px;top:690px;width:420px;height:220px;background:#F4EFE6;border-radius:0px;border-left:16px solid #FF4B36\"></div><div id=\"f30-bt2\" data-jc-clip=\"\" data-jc-name=\"Signal box text\" data-jc-kind=\"text\" data-jc-start=\"4.7\" data-jc-duration=\"3.1\" data-jc-track=\"5\" style=\"left:1440px;top:710px;width:320px;height:180px;color:#0B0B0B;font-family:JetBrains Mono,sans-serif;font-size:40px;font-weight:800;line-height:.94;letter-spacing:-.04em;text-align:left;white-space:pre-wrap;background:transparent;display:grid;align-content:center;overflow:hidden;\">SHIP\nLEARN\nADJUST</div></section><section id=\"f30-s3\" data-jc-clip=\"\" data-jc-name=\"03 · Burn\" data-jc-kind=\"scene\" data-jc-start=\"8.5\" data-jc-duration=\"4.3\" data-jc-track=\"0\" style=\"left:0;top:0;width:1920px;height:1080px;overflow:hidden;background:#0B0B0B\" data-jc-transition=\"diagonal-wipe\" data-jc-transition-duration=\".36\" data-jc-transition-easing=\"ease-in-out\" data-jc-transition-from=\"f30-s2\" data-jc-transition-to=\"f30-s3\"><video muted data-jc-muted=\"true\" id=\"f30-v3\" data-jc-clip=\"\" data-jc-name=\"Exhausted office night\" data-jc-kind=\"video\" data-jc-start=\"8.5\" data-jc-duration=\"4.3\" data-jc-track=\"1\" style=\"left:0px;top:0px;width:1920px;height:1080px;object-fit:cover;filter:grayscale(1) contrast(1.3) brightness(.48);object-position:50% 58%\" src=\"https://jsoncut.com/showcase/examples/startups-fail-explainer/assets/a-man-sleeping-on-his-office-desk-then-waking-up.mp4\" data-jc-animation='{\"tracks\":[{\"property\":\"scale\",\"keyframes\":[{\"time\":0,\"value\":1.1,\"id\":\"k0-0\",\"easing\":\"ease-in-out\"},{\"time\":4.3,\"value\":1.02,\"id\":\"k0-1\",\"easing\":\"ease-in-out\"}],\"id\":\"t0\"}]}'></video><div id=\"f30-g3\" data-jc-clip=\"\" data-jc-name=\"Burn overlay\" data-jc-kind=\"shape\" data-jc-start=\"8.5\" data-jc-duration=\"4.3\" data-jc-track=\"2\" style=\"left:0px;top:0px;width:1920px;height:1080px;background:linear-gradient(180deg,#0B0B0B22,#0B0B0B00 40%,#0B0B0BEE);border-radius:0px;\"></div><div id=\"f30-no3\" data-jc-clip=\"\" data-jc-name=\"Finding number\" data-jc-kind=\"text\" data-jc-start=\"8.5\" data-jc-duration=\"4.1\" data-jc-track=\"4\" style=\"left:80px;top:70px;width:180px;height:160px;color:#FF4B36;font-family:JetBrains Mono,sans-serif;font-size:112px;font-weight:800;line-height:.94;letter-spacing:-.04em;text-align:left;white-space:pre-wrap;background:transparent;display:grid;align-content:center;overflow:hidden;\">02</div><div id=\"f30-t3\" data-jc-clip=\"\" data-jc-name=\"Burn finding\" data-jc-kind=\"text\" data-jc-start=\"8.5\" data-jc-duration=\"4.1\" data-jc-track=\"4\" style=\"left:280px;top:74px;width:1350px;height:230px;color:#F4EFE6;font-family:Archivo,sans-serif;font-size:104px;font-weight:800;line-height:.94;letter-spacing:-.04em;text-align:left;white-space:pre-wrap;background:transparent;display:grid;align-content:center;overflow:hidden;\">RUNWAY HIDES\nIN PLAIN SIGHT.</div><div id=\"f30-m3\" data-jc-clip=\"\" data-jc-name=\"Burn metric\" data-jc-kind=\"text\" data-jc-start=\"8.9\" data-jc-duration=\"3.6\" data-jc-track=\"4\" style=\"left:82px;top:760px;width:800px;height:110px;color:#FF4B36;font-family:JetBrains Mono,sans-serif;font-size:76px;font-weight:800;line-height:.94;letter-spacing:-.04em;text-align:left;white-space:pre-wrap;background:transparent;display:grid;align-content:center;overflow:hidden;\">€42K / MONTH</div><div id=\"f30-c3\" data-jc-clip=\"\" data-jc-name=\"Burn explanation\" data-jc-kind=\"text\" data-jc-start=\"9.2\" data-jc-duration=\"3.2\" data-jc-track=\"4\" style=\"left:86px;top:880px;width:760px;height:55px;color:#F4EFE6;font-family:Libre Franklin,sans-serif;font-size:30px;font-weight:650;line-height:.94;letter-spacing:-.04em;text-align:left;white-space:pre-wrap;background:transparent;display:grid;align-content:center;overflow:hidden;\">Fixed burn. Variable learning.</div><div id=\"f30-p1\" data-jc-clip=\"\" data-jc-name=\"Month block 1\" data-jc-kind=\"shape\" data-jc-start=\"9\" data-jc-duration=\"3.2\" data-jc-track=\"4\" style=\"left:1030px;top:780px;width:120px;height:120px;background:#F4EFE6;border-radius:0px;\"></div><div id=\"f30-p2\" data-jc-clip=\"\" data-jc-name=\"Month block 2\" data-jc-kind=\"shape\" data-jc-start=\"9.15\" data-jc-duration=\"3.05\" data-jc-track=\"4\" style=\"left:1180px;top:780px;width:120px;height:120px;background:#F4EFE6;border-radius:0px;\"></div><div id=\"f30-p3\" data-jc-clip=\"\" data-jc-name=\"Month block 3\" data-jc-kind=\"shape\" data-jc-start=\"9.3\" data-jc-duration=\"2.9\" data-jc-track=\"4\" style=\"left:1330px;top:780px;width:120px;height:120px;background:#FF4B36;border-radius:0px;\"></div><div id=\"f30-p4\" data-jc-clip=\"\" data-jc-name=\"Month block 4\" data-jc-kind=\"shape\" data-jc-start=\"9.45\" data-jc-duration=\"2.75\" data-jc-track=\"4\" style=\"left:1480px;top:780px;width:120px;height:120px;background:#FF4B3666;border-radius:0px;\"></div><div id=\"f30-pm3\" data-jc-clip=\"\" data-jc-name=\"Month labels\" data-jc-kind=\"text\" data-jc-start=\"9.5\" data-jc-duration=\"2.5\" data-jc-track=\"5\" style=\"left:1028px;top:915px;width:610px;height:45px;color:#F4EFE6;font-family:JetBrains Mono,sans-serif;font-size:22px;font-weight:700;line-height:.94;letter-spacing:-.04em;text-align:left;white-space:pre-wrap;background:transparent;display:grid;align-content:center;overflow:hidden;\">M1       M2       M3       M4</div></section><section id=\"f30-s4\" data-jc-clip=\"\" data-jc-name=\"04 · Learn Faster\" data-jc-kind=\"scene\" data-jc-start=\"12.8\" data-jc-duration=\"6.2\" data-jc-track=\"0\" style=\"left:0;top:0;width:1920px;height:1080px;overflow:hidden;background:#0B0B0B\" data-jc-transition=\"dip-to-black\" data-jc-transition-duration=\".36\" data-jc-transition-easing=\"ease-in-out\" data-jc-transition-from=\"f30-s3\" data-jc-transition-to=\"f30-s4\"><div id=\"f30-bg4\" data-jc-clip=\"\" data-jc-name=\"Final black field\" data-jc-kind=\"shape\" data-jc-start=\"12.8\" data-jc-duration=\"6.2\" data-jc-track=\"1\" style=\"left:0px;top:0px;width:1920px;height:1080px;background:#0B0B0B;border-radius:0px;\"></div><div id=\"f30-l4\" data-jc-clip=\"\" data-jc-name=\"Chart label\" data-jc-kind=\"text\" data-jc-start=\"12.8\" data-jc-duration=\"6\" data-jc-track=\"4\" style=\"left:82px;top:58px;width:850px;height:58px;color:#FF4B36;font-family:JetBrains Mono,sans-serif;font-size:28px;font-weight:800;line-height:.94;letter-spacing:-.04em;text-align:left;white-space:pre-wrap;background:transparent;display:grid;align-content:center;overflow:hidden;\">THE SURVIVAL CURVE</div><svg id=\"f30-chart4\" data-jc-clip=\"\" data-jc-name=\"Editable survival curve\" data-jc-kind=\"shape\" data-jc-start=\"12.8\" data-jc-duration=\"4.2\" data-jc-track=\"2\" style=\"left:260px;top:155px;width:1480px;height:700px;overflow:visible\" viewBox=\"0 0 1480 700\" data-jc-animation='{\"tracks\":[{\"property\":\"clipPath\",\"keyframes\":[{\"time\":0,\"value\":\"inset(0 100% 0 0)\",\"id\":\"k0-0\",\"easing\":\"ease-in-out\"},{\"time\":3.8,\"value\":\"inset(0 0% 0 0)\",\"id\":\"k0-1\",\"easing\":\"ease-in-out\"}],\"id\":\"t0\"}]}'><path d=\"M80 610 C250 590 390 520 530 470 S780 410 920 320 S1180 230 1360 170\" fill=\"none\" stroke=\"#FF4B36\" stroke-width=\"16\" stroke-linecap=\"round\"/><path d=\"M80 650 H1420 M80 650 V90\" fill=\"none\" stroke=\"#F4EFE6\" stroke-width=\"5\"/><g fill=\"#FF4B36\" stroke=\"#0B0B0B\" stroke-width=\"8\"><circle cx=\"80\" cy=\"610\" r=\"22\"/><circle cx=\"530\" cy=\"470\" r=\"22\"/><circle cx=\"920\" cy=\"320\" r=\"22\"/><circle cx=\"1360\" cy=\"170\" r=\"22\"/></g></svg><div id=\"f30-axis4\" data-jc-clip=\"\" data-jc-name=\"Chart x labels\" data-jc-kind=\"text\" data-jc-start=\"13.3\" data-jc-duration=\"3.4\" data-jc-track=\"4\" style=\"left:335px;top:855px;width:1340px;height:50px;color:#F4EFE6;font-family:JetBrains Mono,sans-serif;font-size:22px;font-weight:700;line-height:.94;letter-spacing:-.04em;text-align:left;white-space:pre-wrap;background:transparent;display:grid;align-content:center;overflow:hidden;\">WEEK 01                         WEEK 08                         WEEK 18</div><div id=\"f30-final4\" data-jc-clip=\"\" data-jc-name=\"Final paper slab\" data-jc-kind=\"shape\" data-jc-start=\"16.7\" data-jc-duration=\"2.3\" data-jc-track=\"5\" style=\"left:0px;top:0px;width:720px;height:1080px;background:#F4EFE6;border-radius:0px;\" data-jc-animation='{\"tracks\":[{\"property\":\"position\",\"keyframes\":[{\"time\":0,\"value\":{\"x\":-720,\"y\":0},\"id\":\"k0-0\",\"easing\":\"ease-in-out\"},{\"time\":0.55,\"value\":{\"x\":0,\"y\":0},\"id\":\"k0-1\",\"easing\":\"ease-in-out\"}],\"id\":\"t0\"}]}'></div><div id=\"f30-ft4\" data-jc-clip=\"\" data-jc-name=\"Final takeaway\" data-jc-kind=\"text\" data-jc-start=\"16.7\" data-jc-duration=\"2.3\" data-jc-track=\"6\" style=\"left:70px;top:160px;width:590px;height:620px;color:#0B0B0B;font-family:Archivo,sans-serif;font-size:92px;font-weight:800;line-height:.94;letter-spacing:-.04em;text-align:left;white-space:pre-wrap;background:transparent;display:grid;align-content:center;overflow:hidden;\">SURVIVE\nLONG ENOUGH\nTO LEARN.</div><div id=\"f30-brand4\" data-jc-clip=\"\" data-jc-name=\"Final series mark\" data-jc-kind=\"text\" data-jc-start=\"17\" data-jc-duration=\"2\" data-jc-track=\"6\" style=\"left:78px;top:920px;width:560px;height:50px;color:#FF4B36;font-family:JetBrains Mono,sans-serif;font-size:22px;font-weight:800;line-height:.94;letter-spacing:-.04em;text-align:left;white-space:pre-wrap;background:transparent;display:grid;align-content:center;overflow:hidden;\">RUNWAY / FIELD NOTES</div><div id=\"f30-q4\" data-jc-clip=\"\" data-jc-name=\"Final qualifier\" data-jc-kind=\"text\" data-jc-start=\"16.9\" data-jc-duration=\"2\" data-jc-track=\"4\" style=\"left:820px;top:825px;width:900px;height:140px;color:#F4EFE6;font-family:Libre Franklin,sans-serif;font-size:50px;font-weight:600;line-height:.94;letter-spacing:-.04em;text-align:left;white-space:pre-wrap;background:transparent;display:grid;align-content:center;overflow:hidden;\">Not a statistic.\nA discipline.</div></section>",
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